UK retailers launch Black Friday sales early: which have started so far
Black Friday 2026 is on Friday 27 November and Cyber Monday on 30 November, but several of the biggest UK sales started at the end of October. This list was last updated on 2 November and is kept up to date as retailers launch.
Get Black Friday launch alerts
Be first to hear when Black Friday sales launch. We'll only email you about Black Friday deals, and you can unsubscribe any time. How we use your email
Sales that have already started
- Currys: from 28 October to 1 December, up to 40% off, with a Price Guarantee if the price drops again before 1 December.
- Decathlon: members-only from 26 October, open to everyone from 2 November, up to 50% off.
- Argos: from 30 October, 1,800+ deals and growing, with a Price Guarantee to Christmas Day (paid as vouchers).
- B&M: from 29 October, up to 50% off tech, kitchen appliances and toys while stocks last.
- Argos: from 30 October, 1,800+ deals and growing, with a Price Guarantee to Christmas Day (paid as vouchers).
- AO.com: from 28 October to 1 December, hundreds of deals on appliances and TVs.
- Boots: from 28 October to 1 December, including up to half price on selected fragrance.
- Superdrug: early online-only fragrance and electrical beauty deals since the end of October, with its full sale from 4 November. Read more.
- Carphone Warehouse: early Black Friday prices on phones and SIM-only plans since late October.
- Jet2holidays: from 29 October, £100 per person off all holidays, plus up to 20% off Jet2.com flights.
- easyJet holidays: from 29 October to 1 December, up to £400 off with the code BLKFRIDAY.
Dates already announced
- LEGO: Insiders Weekend on 21 and 22 November, then its Black Friday event from 27 to 30 November.
Still to come, and when they started last year
- On the Beach: 17 November last year.
- TUI: 14 November last year.
- Hotels.com: 20 November last year.
- Qatar Airways Holidays: 21 November last year.
- Sports Direct: not launched yet; its extended Christmas returns are already live.
- Mobile networks such as Vodafone, EE and Three tend to launch later; Vodafone's main sale opened on Black Friday itself last year.
Should you buy now or wait?
It depends on the retailer. Currys' Price Guarantee means buying early carries little risk there, as long as you register your purchase. Travel discounts such as Jet2's are fixed amounts, so they don't get bigger closer to Black Friday. For everything else, compare the price with other retailers and, where you can, check the product's price history rather than trusting the "was" price.