Superdrug kicks off early Black Friday fragrance deals ahead of 4 November sale

Superdrug has launched the first part of its Black Friday 2026 sale, with more than 850 online-only deals on fragrance and electrical beauty. It says its full Black Friday sale will start on Wednesday 4 November, when more categories are expected to join.

What's in the early sale

The early offers are mainly perfume, aftershave and gift sets, plus hair straighteners, dryers and other electrical beauty. They're online only, so you won't find the same prices in Superdrug stores.

Check the "was" prices

Some of the reductions look dramatic against Superdrug's own previous prices, but other shops are often much closer. When MoneySavingExpert compared prices on 30 October, a 200ml bottle of Hugo Man reduced from £86 to £33 at Superdrug was £39.95 at the next cheapest retailer: still a good price, but nothing like a £53 saving in practice. Other items it checked were matched elsewhere, or cheaper at other shops.

So before you buy, search for the exact product and size at a couple of other retailers. Fragrance is one of the categories where Black Friday prices vary most between shops.

Other beauty sales already running

Boots started its Black Friday offers on 28 October, including up to half price on selected fragrance and double Advantage Card points on fragrance bought online, so it's worth comparing the two. LOOKFANTASTIC opened early offers in the first half of November last year.

We'll update this when Superdrug's full sale opens on 4 November. You can also follow every launch in our list of which UK Black Friday sales have started.