Boots opens its Black Friday sale with 3,000+ deals, led by fragrance
Boots started its Black Friday 2026 sale on Wednesday 28 October, with more than 3,000 discounted products across fragrance, beauty, skincare and electricals. The sale runs until Tuesday 1 December.
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Where the best deals are
Fragrance is the standout. Boots has up to half price on selected perfumes and aftershaves, and when MoneySavingExpert compared prices, several were well below any other retailer: a 50ml YSL Black Opium Over Red was £53.50 at Boots, against £85.23 at the next cheapest shop.
Skincare is a different story. MoneySavingExpert found many of Boots' skincare deals matched or beaten elsewhere, so check LOOKFANTASTIC and Superdrug before buying.
Buy now or wait?
If something you want is already at a good price, there's not much reason to wait. MoneySavingExpert doesn't expect Boots to cut existing sale prices further. More products are likely to join the sale, though: last year around 1,400 more were added closer to Black Friday, so if what you want isn't reduced yet, it may be later.
Get your Advantage Card points
Boots is giving double Advantage Card points on selected fragrance bought online until 1 December. Make sure your card is linked to your Boots account before you check out.
Superdrug is running its own early fragrance offers too: see what's in Superdrug's sale. For today's offers, see our Boots Black Friday page, and follow every launch in our list of which UK Black Friday sales have started.