AO.com begins its Black Friday sale, but many deals are matched elsewhere
AO.com launched its Black Friday 2026 sale on Wednesday 28 October, and it runs until Tuesday 1 December. More than 750 products were included at the start, from air fryers and coffee machines to washing machines, vacuums and hair tools, with brands including Ninja, Dyson, De'Longhi and Vax.
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How big are the discounts?
AO.com doesn't advertise an "up to" figure, but MoneySavingExpert checked a sample of 50 items and found discounts from 7% to 63%, with a typical saving of around 27%.
Is AO.com the cheapest?
Sometimes, but often only just. In MoneySavingExpert's checks, the products that were cheapest at AO.com tended to be only pennies below the next retailer: a Ninja Foodi Max DualZone air fryer was £159 at AO.com and £159.99 at Tesco. Many other deals were matched elsewhere, including at Currys, John Lewis and Very.
That makes the extras worth more than the price itself. Compare delivery dates, installation and old-appliance removal for large items, and returns terms, and remember AO.com will price match another UK retailer even during the sale.
Is AO membership worth it?
AO.com's Member Prices can be lower than its Black Friday prices, but membership costs £39.99 a year. Only join if the member saving on what you're buying is bigger than the fee, or you'll use it again during the year.
Will more deals be added?
Probably. AO.com's sale has grown in the run-up to Black Friday in previous years. For comparison, Currys' sale launched the same day and comes with a Price Guarantee. See today's offers on our AO.com and Ninja pages.