Black Friday DealsUK

Adidas Black Friday Sale 2026

Black Friday dates, news and what to expect.

Adidas hasn't announced its 2026 Black Friday dates. Based on the last two years, MoneySavingExpert expects up to 50% off thousands of products for adiClub members from Tuesday 17 November, with the sale opening to everyone on Black Friday, 27 November, and discounts rising to up to 60% until Cyber Monday.

Last checked 5 November 2026

Black Friday deals from similar retailers

We don't list Adidas's own offers, but these retailers have fashion deals on now.

Moss

10% Off for Students at Moss

Ends 15 January 2027

Get deal

See all 16 Moss Black Friday deals

Details and terms
Students can save 10% on suits, shirts, knitwear and more at Moss with the exclusive student discount. Click through to claim this deal at Moss.
Updated 31 October 2026
Spartoo

Up to 60% Off Outlet at Spartoo.co.uk

Ends 27 April 2027

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See all 9 Spartoo Black Friday deals

Details and terms
Shop the Spartoo.co.uk outlet sale and save up to 60% on thousands of items including shoes, handbags, and more. Click through to see this deal at Spartoo.co.uk.
Updated 31 October 2026

All fashion deals

adiClub

adiClub is Adidas' free loyalty scheme. Members have had first access to its Black Friday sale, which gives the best choice of sizes and colours in popular trainers. It's worth joining before the sale starts if you're planning to buy.

Buy early or wait?

Waiting for Black Friday itself may get you a bigger discount, but popular sizes can sell out by then. Last year's typical Adidas discount was around 36%, so "up to 60%" is the top end rather than the norm.

Adidas is also sold by JD Sports, Sports Direct and Office, which set their own Black Friday prices, so compare before buying direct.